Contextual advertising
We will increase brand awareness and attract interested customers using contextual advertising.
+37156047336
company@dynamicpromotionslimited
Contextual advertising is a type of online advertising in which ads are shown to users based on their search query and the content of the pages they view.
Simply put, it is showing your target audience the right information at the right time and in the right place.
Problems solved by contextual advertising
Well-configured advertising helps:
Attract high-quality targeted traffic to your website or app
Increase leads and sales
Increase brand awareness
Encourage repeat purchases
Advantages of contextual advertising
  • Accurate targeting
    Ads are seen by users who are already interested in your product or service. This increases the likelihood of attracting potential customers and increases the effectiveness of the advertising campaign.
  • Quick start and results
    Regardless of the complexity of the project, our specialists are ready to launch an advertising campaign in the shortest possible time.
  • Flexible budget
    We will help you determine the optimal budget and set of advertising channels to achieve your goals. We will also draw up a media plan with a detailed budget allocation and projected results from advertising investments.
  • Transparent performance evaluation
    You will be able to monitor key performance indicators (CTR, CPC, CR, CPA) in your personal account. Every month we will provide detailed reports with an analysis of the work done and the fulfillment of planned goals.
Types of contextual advertising that we set up
Search advertising
Contextual advertising in search engines is personalized text ads that the user sees in response to their request.
‍ Provides
the most converting traffic, attracting the "hottest" audience with an already formed request.
Product advertising
Graphic ads with a product image and main characteristics that the user sees in the search results. We set up such advertising using Google Shopping.
‍ This
type of advertising campaign is especially effective for e-commerce projects.
Video advertising
Posting advertising videos on YouTube and social networks (Facebook, Instagram, TikTok) helps to engage the user and form the desired image of the company among the target audience.

‍ The tool copes well with increasing product recognition. With a relatively low cost per view, video advertising has many formats and flexible targeting settings.
What is included in the "Contextual Advertising" service from DynamicPromotions?
  • Developing a strategy at the stage of preparing a commercial proposal
    • Analysis of the results of previous campaigns (if any).
    • Market research: studying the characteristics of a niche, competitor activity and target audience behavior.
    • Setting goals and KPIs: Defining specific goals and key performance indicators to measure the effectiveness of campaigns.
    • Preparing a strategy: creating a plan that includes an audience profile, messages, and the channels in which advertising will be placed.
    • Formation of a media plan: creation of a schedule and budget for all advertising channels.
    1
  • Coordination
    • Approval of strategy and media plan.
    • Agreeing the terms of the strategy revision.
    2
  • Setting
    • Setting up analytics and goals: connecting and setting up analytics systems to track key indicators.
    • Creating/setting up/correcting Google Ads advertising campaigns : preparing ads, selecting keywords and setting up ad display parameters.
    • If necessary, we create visual or text materials ourselves or create technical specifications for specialists on the client’s side.
    • Launching advertising campaigns.
    3
  • Data collection
    • Performance Analysis: Study key metrics to assess how campaigns are performing at launch.
    • Post-launch raw data analysis: assessing data after a certain period of time from launch to see if intermediate goals have been achieved and if adjustments are needed
    • Performance analysis: compares current results with established KPIs to determine whether changes to strategy are needed.
    4
  • Optimization
    • Monitoring the performance of advertising campaigns: continuous analysis of performance based on key indicators.
    • Adjusting rates/budgets/ads.
    • Redistribute your budget and adjust your ads between different channels based on the results of each channel.
    5
  • Performance Analysis and Reporting
    • Collecting statistical data to evaluate overall performance.
    • Reporting on the implementation of plans and KPIs.
    • Selecting a strategy review option: Analyzing campaigns to determine whether they should be continued, modified, or terminated based on results and goals achieved.
    6
Shall we discuss your project?
The cost of contextual advertising starts from 1000€