SMM
Social media marketing
SMM — promotion of your brand using social networks and targeted advertising.

Promotion in social networks is an important and integral part of Internet marketing, as well as an excellent way to communicate with potential clients, work with loyalty and attract an audience.
+37156047336
company@dynamicpromotionslimited
SMM (social media marketing) is the promotion of companies, brands and individuals using social media tools. We offer our clients the development of SMM strategy, management of Facebook / Instagram accounts and targeted advertising.
Tasks that SMM solves:
Additional source of lead generation
Increase website traffic
Increase brand awareness and loyalty
Promoting a brand with targeted advertising on Facebook and Instagram
The service consists of two stages.
  • Development of SMM strategy
    • Social media audit.
    • Competitor analysis.
    • Target audience analysis.
    • Creation of a content concept.
    • Plan for advertising integrations with opinion leaders.
    • Planning goals, objectives and promotion tools.
  • Implementation of SMM strategy
    • Social media management.
    • Selection of bloggers and communication with them.
    • Development of mechanics for attracting an audience through organic and paid traffic.
What is included in the SMM service
  • Social Media Audit
    • Let's analyze the content (evaluate the content of posts, frequency of publications, and tone* of communication).
    • Let's analyze the visual component.
    • Let's measure audience engagement.
    • We will detect errors in social media management and prepare recommendations for their correction.
    * The tone of a company's voice reflects the individuality and values ​​of the brand, and also includes words, intonations, and professional terminology.
    1
  • Competitor Analysis
    • Let's define a list of competitive communities.
    • We will measure the engagement of your competitors' audience and compare it with yours.
    • Let's evaluate the content and visual components of competing pages.
    • We will determine your position in the market and discover growth points.
    2
  • Content plan
    • We will determine the types of content (sales, attraction, viral, reputational, expert, etc.) and select the types of content that suit your business.
    • We will select unique hashtags for Instagram.
    • We will select the appropriate tone of voice (brand voice).
    • We will create a rubricator of publications (we will select 4-7 rubrics based on the pain points of the target audience. Each rubric will be responsible for its own goals: to sell, inform or entertain).
    • Let's create a schedule for publishing posts.
    3
  • Social media management
    • et's fill social media accounts with posts and stories.
    • Let's set up automatic greetings and responses in Facebook Messenger (chatbot with greetings in the messenger).
    • We will monitor brand mentions in leading social networks and respond to them. We will respond to all comments except those requiring a response from the sales manager.
    • We will propose and implement mechanisms for increasing audience engagement: from competitions to collaborations with like-minded brands.
    4
  • Launching targeted advertising
    The cost of targeted advertising in social networks is paid additionally: based on the advertising budget according to the media plan and with the agency commission.
    • We create an advertising account (if it does not exist).
    • We set the audience parameters (gender, age, geolocation, professions, interests).
    • We select placements – places where your ad will be displayed (Facebook/Instagram Stories, Facebook Messenger, Facebook/Instagram feed, embedded ads in Facebook videos, etc.).
    • We set the budget, advertising schedule and advertising campaign duration.
    • We prepare banners for advertising on social networks if the client does not provide them (paid separately).
    • We launch advertising campaigns on Facebook/Instagram and track their effectiveness.
    • We provide monthly reporting.
    5
  • Advertising with bloggers
    • We will compile a list of opinion leaders in your field.
    • We will contact each blogger personally and find out the terms of cooperation (placement, cost and method of payment for the advertising post).
    • We approve the platforms and advertising formats with you. We will base our decisions on the ratio of the number of subscribers to the cost of the publication, as well as ER*.
    • We will prepare the text (the client provides a ready-made banner or photo), and agree on the date of placement.
    • We will ensure that the advertising post is published in a timely manner.
    • We will provide a report on the advertising campaign with bloggers.
    6
Shall we discuss your project?
The cost of Social media marketing starts from 400€