Targeted advertising in social networks
Advertising on TikTok, Instagram and Facebook, which allows you to show your ads to users depending on their age and interests.
Unlike contextual advertising, targeting in social networks is based not on keywords, but on customer portraits.
Unlike contextual advertising, targeting in social networks is based not on keywords, but on customer portraits.
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Targeted advertising on social media is advertising that is shown to users based on demographics, interests and behavior.
The main differences between contextual advertising and targeting
- Targeted advertising
- focuses on the socio-demographic data of users;
- available for display to users who have an Instagram profile, TikTok account or Facebook profile;
- You can launch a campaign either directly on the social network or through Ads Manager.
- Contextual advertising
- focuses on keywords and phrases specified by the advertiser;
- available for display to users of Google search engines and products;
- configured through a single Google Ads advertising account.
Social Media Targeting Methods
- GeotargetingAllows you to customize Facebook and Instagram ads based on the user's geographic location - country, city, region or even neighborhood
- Interest targetingShows ads to users whose lifestyle matches specified interests - for example, showing ads for new sneakers to running enthusiasts
- Time-based targetingAllows you to strictly limit the time your ads are shown. This is one of the best targeting methods if you know the time of your customers' activity on social networks
- High QualityWe are a leading firm in providing quality and value to our customers. Each member of our team has at least 5 years of legal experience.
- Behavioral targetingThe system analyzes user behavior on social networks and shows your ads to those who, based on this data, are most likely to make a purchase.
- Look-alikeAnalyzes the profiles of your current customers and, based on the data received, selects similar audiences of users for displaying ads
What tasks does
targeting solve in social networks?
targeting solve in social networks?
- An effective source of sales and trafficTargeting in social networks is aimed at those users who are most interested in your products or services and are ready to become your clients.
- Additional channel for content distributionAn effective business never stands still - it develops and works on service and quality every day. Social networks are a great way to announce your updates.
- Wide reach and business recognitionSuccessful targeting is not a boost of posts, but a full-fledged work on business branding. With the right settings, it turns even a potential target audience into regular customers.
4 reasons to order targeted advertising
Loyalty
Users trust social networks and are ready, having seen high-quality targeting, to order the advertised product or service (or at least think about purchasing it in the future)
Accuracy
When setting up advertising on Instagram or Facebook, you manage not keywords, but behavioral and socio-demographic data of users
Profitability
The cost of one lead from social networks does not exceed 80 UAH - this is due to the fact that users see your ad on a platform that is convenient for them, and are more inclined to buy
Payback
Customers from social networks often show loyalty to a business and not only buy its product themselves, but also recommend the store to their friends and acquaintances
Targeted advertising services from DynamicPromotions
Facebook Advertising
Facebook
is one of the five most visited sites in the world. Facebook targeting makes it easy to find customers for almost any business.
Advertising publications are integrated directly into the user's feed, stories or messenger. Extensive targeting options allow you not to "hit sparrows with a cannon," but to tell about yourself to those who are closest to your target audience.
is one of the five most visited sites in the world. Facebook targeting makes it easy to find customers for almost any business.
Advertising publications are integrated directly into the user's feed, stories or messenger. Extensive targeting options allow you not to "hit sparrows with a cannon," but to tell about yourself to those who are closest to your target audience.
Advertising on Instagram
Instagram
is ideal for increasing business recognition and selling products or services for which appearance is as important as quality.
Among the promotion tools available are publications and stories, from which you can lead the user to the business profile on Instagram or directly to the site. If you plan to lead customers to your profile, then targeting will be most effective in combination with SMM .
is ideal for increasing business recognition and selling products or services for which appearance is as important as quality.
Among the promotion tools available are publications and stories, from which you can lead the user to the business profile on Instagram or directly to the site. If you plan to lead customers to your profile, then targeting will be most effective in combination with SMM .
Tik Tok Advertising
Tik Tok
is an ideal channel for reaching a young audience, where promotion with short videos looks as organic as possible.
The advertising video is shown directly in the user's feed, and the "Advertisement" mark is so unnoticeable that it is difficult to immediately determine the commercial focus of the video.
is an ideal channel for reaching a young audience, where promotion with short videos looks as organic as possible.
The advertising video is shown directly in the user's feed, and the "Advertisement" mark is so unnoticeable that it is difficult to immediately determine the commercial focus of the video.
| | Shall we discuss your project? The cost of targeted advertising starts from 700€ |